InnitData

InnitData

InnitData

InnitData

InnitData

Led a team of designers and created an elegant, engaging, and empowering SaaS platform prototype to help researchers manage their project workflows and recruit study participants.

Led a team of designers and created an elegant, engaging, and empowering SaaS platform prototype to help researchers manage their project workflows and recruit study participants.

Led a team of designers and created an elegant, engaging, and empowering SaaS platform to help researchers manage their project workflows and recruit study participants.

Led a team of designers and created an elegant, engaging, and empowering SaaS platform prototype to help researchers manage their project workflows and recruit study participants.

Led a team of designers and created an elegant, engaging, and empowering SaaS platform prototype to help researchers manage their project workflows and recruit study participants.

Company

Company

Company

Company

InnitData

InnitData

InnitData

InnitData

My Role

My Role

My Role

My Role

My Role

Lead Product Designer

Lead Product Designer

Lead Product Designer

Lead Product Designer

Timeline

Timeline

Timeline

Timeline

6 Months

6 Months

6 Months

6 Months

6 Months

Computer showing the InnitData home page.
Computer showing the InnitData home page.
Computer showing the InnitData home page.
Computer showing the InnitData home page.

Intro

Intro

Intro

Intro

A short story

A short story

A short story

A short story

Jeremy, a researcher at Stanford and the founder of InnitData, was intrigued by the lack of research participant recruiting platforms. His inbox was full of repeated emails from colleagues, his hallways were full of advertisements, and his phone was constantly ringing. It seemed he could never escape the constant barratement of people asking him if he’d be interested in a study.


He thought, there must be a better way.

Jeremy, a researcher at Stanford and the founder of InnitData, was intrigued by the lack of research participant recruiting platforms. His inbox was full of repeated emails from colleagues, his hallways were full of advertisements, and his phone was constantly ringing. It seemed he could never escape the constant barratement of people asking him if he’d be interested in a study.


He thought, there must be a better way.

Jeremy, a researcher at Stanford and the founder of InnitData, was intrigued by the lack of research participant recruiting platforms. His inbox was full of repeated emails from colleagues, his hallways were full of advertisements, and his phone was constantly ringing. It seemed he could never escape the constant barratement of people asking him if he’d be interested in a study.


He thought, there must be a better way.

Jeremy, a researcher at Stanford and the founder of InnitData, was intrigued by the lack of research participant recruiting platforms. His inbox was full of repeated emails from colleagues, his hallways were full of advertisements, and his phone was constantly ringing. It seemed he could never escape the constant barratement of people asking him if he’d be interested in a study.


He thought, there must be a better way.

The InnitData marketing page. Headline reads "Help your community. Participate in research."
The InnitData marketing page. Headline reads "Help your community. Participate in research."
The InnitData marketing page. Headline reads "Help your community. Participate in research."

Goal

Goal

Can we reimagine how researchers engage, recruit, and manage study participants?

Can we reimagine how researchers engage, recruit, and manage study participants?

Can we reimagine how researchers engage, recruit, and manage study participants?

Can we reimagine how researchers engage, recruit, and manage study participants?

It is estimated that a large majority of delayed clinical trials are a result of an inability to recruit enough participants. Even worse, many studies that proceed, fail to recruit a diverse set of participants, meaning their findings rarely represent the diversity of our communities in the United States.


With the rise of COVID-19, these problems are only becoming more pronounced. Researchers are relying on multiple unconnected mediums -- social media, phone calls, emails, word of mouth, recruitment platforms, and even CraigsList, which is making it even harder for them to fill their studies with ideal candidates.

It is estimated that a large majority of delayed clinical trials are a result of an inability to recruit enough participants. Even worse, many studies that proceed, fail to recruit a diverse set of participants, meaning their findings rarely represent the diversity of our communities in the United States.


With the rise of COVID-19, these problems are only becoming more pronounced. Researchers are relying on multiple unconnected mediums -- social media, phone calls, emails, word of mouth, recruitment platforms, and even CraigsList, which is making it even harder for them to fill their studies with ideal candidates.

It is estimated that a large majority of delayed clinical trials are a result of an inability to recruit enough participants. Even worse, many studies that proceed, fail to recruit a diverse set of participants, meaning their findings rarely represent the diversity of our communities in the United States.


With the rise of COVID-19, these problems are only becoming more pronounced. Researchers are relying on multiple unconnected mediums -- social media, phone calls, emails, word of mouth, recruitment platforms, and even CraigsList, which is making it even harder for them to fill their studies with ideal candidates.

It is estimated that a large majority of delayed clinical trials are a result of an inability to recruit enough participants. Even worse, many studies that proceed, fail to recruit a diverse set of participants, meaning their findings rarely represent the diversity of our communities in the United States.


With the rise of COVID-19, these problems are only becoming more pronounced. Researchers are relying on multiple unconnected mediums -- social media, phone calls, emails, word of mouth, recruitment platforms, and even CraigsList, which is making it even harder for them to fill their studies with ideal candidates.

85%

85%

85%

85%

85%

Studies are delayed

A majority of these delays are caused by the challenge of finding and enrolling qualified participants.

All fact changes were bundled together into the MDU

A majority of these delays are caused by the challenge of finding and enrolling qualified participants.

A majority of these delays are caused by the challenge of finding and enrolling qualified participants.

11%

11%

11%

11%

11%

Fail to recruit a single participant

Studies that can’t gather enough participants are doomed to fail.

Studies that can’t gather enough participants are doomed to fail.

Studies that can’t gather enough participants are doomed to fail.

Studies that can’t gather enough participants are doomed to fail.

Competitive Research

Competitive Research

Breakdown of existing competitors

Breakdown of existing competitors

Breakdown of existing competitors

Breakdown of existing competitors

We began this project by investigating the competitive field and surveying similar products on the market. These sites included Clara Health, Science37, antidote, TrialSpark, Prolific, FindParticipants, and Respondent.


What we found was that the market is oversaturated with competition around recruiting participants. However, there was a huge opportunity for a service to help researchers manage the entire life cycle of their studies. Instead of simply stopping with the recruiting process, InnitData will help them manage and communicate with their participants, in order to ensure that the research study is completed on schedule.

We began this project by investigating the competitive field and surveying similar products on the market. These sites included Clara Health, Science37, antidote, TrialSpark, Prolific, FindParticipants, and Respondent.


What we found was that the market is oversaturated with competition around recruiting participants. However, there was a huge opportunity for a service to help researchers manage the entire life cycle of their studies. Instead of simply stopping with the recruiting process, InnitData will help them manage and communicate with their participants, in order to ensure that the research study is completed on schedule.

We began this project by investigating the competitive field and surveying similar products on the market. These sites included Clara Health, Science37, antidote, TrialSpark, Prolific, FindParticipants, and Respondent.


What we found was that the market is oversaturated with competition around recruiting participants. However, there was a huge opportunity for a service to help researchers manage the entire life cycle of their studies. Instead of simply stopping with the recruiting process, InnitData will help them manage and communicate with their participants, in order to ensure that the research study is completed on schedule.

We began this project by investigating the competitive field and surveying similar products on the market. These sites included Clara Health, Science37, antidote, TrialSpark, Prolific, FindParticipants, and Respondent.


What we found was that the market is oversaturated with competition around recruiting participants. However, there was a huge opportunity for a service to help researchers manage the entire life cycle of their studies. Instead of simply stopping with the recruiting process, InnitData will help them manage and communicate with their participants, in order to ensure that the research study is completed on schedule.

Logos of existing competitors to InnitData.
Logos of existing competitors to InnitData.
Logos of existing competitors to InnitData.

Disjointed and ineffective mediums

Researchers struggle to stay organized over long-term studies, because they have no option, but to use several mediums to accomplish their tasks. These include finding, communicating with, getting consent, conducting the study, and documenting the study.

Researchers struggle to stay organized over long-term studies, because they have no option, but to use several mediums to accomplish their tasks. These include finding, communicating with, getting consent, conducting the study, and documenting the study.

Researchers struggle to stay organized over long-term studies, because they have no option, but to use several mediums to accomplish their tasks. These include finding, communicating with, getting consent, conducting the study, and documenting the study.

Researchers struggle to stay organized over long-term studies, because they have no option, but to use several mediums to accomplish their tasks. These include finding, communicating with, getting consent, conducting the study, and documenting the study.

Data quality + evaluating eligibility

Current solutions make it difficult for researchers to ensure that possible participants meet eligibility criteria prior to engaging with a study. Moreover, they find it difficult to evaluate their existing pool to ensure that the quality of their data is as strong as possible.

Current solutions make it difficult for researchers to ensure that possible participants meet eligibility criteria prior to engaging with a study. Moreover, they find it difficult to evaluate their existing pool to ensure that the quality of their data is as strong as possible.

Current solutions make it difficult for researchers to ensure that possible participants meet eligibility criteria prior to engaging with a study. Moreover, they find it difficult to evaluate their existing pool to ensure that the quality of their data is as strong as possible.

Current solutions make it difficult for researchers to ensure that possible participants meet eligibility criteria prior to engaging with a study. Moreover, they find it difficult to evaluate their existing pool to ensure that the quality of their data is as strong as possible.

Continued trust and engagement

Due to the long term nature of clinical trials, many researchers find it difficult to keep participants engaged over the lifetime of the study. This makes it difficult for them to ensure that participants are completing their tasks on time and reporting back their experiences.

Due to the long term nature of clinical trials, many researchers find it difficult to keep participants engaged over the lifetime of the study. This makes it difficult for them to ensure that participants are completing their tasks on time and reporting back their experiences.

Due to the long term nature of clinical trials, many researchers find it difficult to keep participants engaged over the lifetime of the study. This makes it difficult for them to ensure that participants are completing their tasks on time and reporting back their experiences.

Due to the long term nature of clinical trials, many researchers find it difficult to keep participants engaged over the lifetime of the study. This makes it difficult for them to ensure that participants are completing their tasks on time and reporting back their experiences.

Awareness and ability to use the technology

Many researchers have to redirect much needed funds to advertise their studies. Moreover, the ads themselves are often out of place and use descriptions that aren't always accessible to potential participants.

Many researchers have to redirect much needed funds to advertise their studies. Moreover, the ads themselves are often out of place and use descriptions that aren't always accessible to potential participants.

Many researchers have to redirect much needed funds to advertise their studies. Moreover, the ads themselves are often out of place and use descriptions that aren't always accessible to potential participants.

Many researchers have to redirect much needed funds to advertise their studies. Moreover, the ads themselves are often out of place and use descriptions that aren't always accessible to potential participants.

User Research

User Research

User Research

User Research

Interviews

Interviews

Interviews

Interviews

Once we had completed our market analysis, we began to reach out to research professionals, to gain a better understanding of their preference for existing products, and their major pain points.


We then used this data to create user personas and user journeys. One persona group represented the researchers, who needed to find participants, and the other persona group represented the participants, who were interested in taking part.

Once we had completed our market analysis, we began to reach out to research professionals, to gain a better understanding of their preference for existing products, and their major pain points.


We then used this data to create user personas and user journeys. One persona group represented the researchers, who needed to find participants, and the other persona group represented the participants, who were interested in taking part.

Once we had completed our market analysis, we began to reach out to research professionals, to gain a better understanding of their preference for existing products, and their major pain points.


We then used this data to create user personas and user journeys. One persona group represented the researchers, who needed to find participants, and the other persona group represented the participants, who were interested in taking part.

Once we had completed our market analysis, we began to reach out to research professionals, to gain a better understanding of their preference for existing products, and their major pain points.


We then used this data to create user personas and user journeys. One persona group represented the researchers, who needed to find participants, and the other persona group represented the participants, who were interested in taking part.

I have gotten disingenuous responses from Craigslist. Social media ads can be costly, depending on how you advertise. It’s hard to find the right participants.

I have gotten disingenuous responses from Craigslist. Social media ads can be costly, depending on how you advertise. It’s hard to find the right participants.

I have gotten disingenuous responses from Craigslist. Social media ads can be costly, depending on how you advertise. It’s hard to find the right participants.

I have gotten disingenuous responses from Craigslist. Social media ads can be costly, depending on how you advertise. It’s hard to find the right participants.

4 Images showing InnitData strategy.
4 Images showing InnitData strategy.
4 Images showing InnitData strategy.

Design Direction

Design Direction

Design Direction

Design Direction

Design Direction

Design principles, visual direction, color and typography, brand goals and UX writing.

Design principles, visual direction, color and typography, brand goals and UX writing.

Design principles, visual direction, color and typography, brand goals and UX writing.

Design principles, visual direction, color and typography, brand goals and UX writing.

We focused on our mission to develop the design direction and stick to a simple style guide. Language in research plays a major role in engaging with the users.


In order to reduce the intimidating nature of the work, we decided to keep the tone and language “easy to understand” and “interactive” for the participants, but straightforward for the researchers to reduce redundancy.

The problem with inserting the Photo Gallery into the existing cover photo framework, was that we still needed to retain the concept of a “cover photo” within the backend architecture. Cover photos were still being used within Banner Ads, Remarketing Ads, and Search Pages and would need to retain their existing crop structure and strict rules.


Therefore, In order for this feature to be successful, I need to think  through how to help clients understand the distinction between their “cover photo” and their “gallery,” and to help bring attention to the fact that additional functionality had been added to an existing feature.

We focused on our mission to develop the design direction and stick to a simple style guide. Language in research plays a major role in engaging with the users.


In order to reduce the intimidating nature of the work, we decided to keep the tone and language “easy to understand” and “interactive” for the participants, but straightforward for the researchers to reduce redundancy.

We focused on our mission to develop the design direction and stick to a simple style guide. Language in research plays a major role in engaging with the users.


In order to reduce the intimidating nature of the work, we decided to keep the tone and language “easy to understand” and “interactive” for the participants, but straightforward for the researchers to reduce redundancy.

We focused on our mission to develop the design direction and stick to a simple style guide. Language in research plays a major role in engaging with the users.


In order to reduce the intimidating nature of the work, we decided to keep the tone and language “easy to understand” and “interactive” for the participants, but straightforward for the researchers to reduce redundancy.

Some coponents showing the InnitData design principles and visual direction.
Some coponents showing the InnitData design principles and visual direction.
Some coponents showing the InnitData design principles and visual direction.

Defining The New Experience

Defining The New Experience

Defining The New Experience

Defining The New Experience

Defining The New Experience

Consistent, reusable components

Consistent, reusable components

Consistent, reusable components

Consistent, reusable components

We decided to keep these themes of simplicity and consistency in mind while sketching concepts for the new base. I aimed to design both the architecture and UI of the product that not only made users feel less intimidated but one that developers would appreciate as well.


We reused components across multiple pages in the flow. Not only did this reduce technical complexity, but it also established a consistent pattern for the user.

A big challenge on this project was working with the Back End Engineering team to understand how this feature needed to function in the code. This drove a lot of our product decisions. Users needed to be able to upload multiple photos and arrange them in any order. This information then needed to be updated efficiently within the Photo Service. 


The solution was to bundle all changes together. So rather than having to send multiple requests that would need to be verified, the backend could just receive one request.

This led to a system where users are able to edit their galleries and make multiple changes and then publish them all at once.

We decided to keep these themes of simplicity and consistency in mind while sketching concepts for the new base. I aimed to design both the architecture and UI of the product that not only made users feel less intimidated but one that developers would appreciate as well.


We reused components across multiple pages in the flow. Not only did this reduce technical complexity, but it also established a consistent pattern for the user.

We decided to keep these themes of simplicity and consistency in mind while sketching concepts for the new base. I aimed to design both the architecture and UI of the product that not only made users feel less intimidated but one that developers would appreciate as well.


We reused components across multiple pages in the flow. Not only did this reduce technical complexity, but it also established a consistent pattern for the user.

We decided to keep these themes of simplicity and consistency in mind while sketching concepts for the new base. I aimed to design both the architecture and UI of the product that not only made users feel less intimidated but one that developers would appreciate as well.


We reused components across multiple pages in the flow. Not only did this reduce technical complexity, but it also established a consistent pattern for the user.

InnitData respondent sign up flow
InnitData respondent sign up flow
InnitData respondent sign up flow
InnitData researcher sign up flow.
InnitData researcher sign up flow.
InnitData researcher sign up flow.

The Final Product

The Final Product

The Final Product

The Final Product

A wholistic MVP to manage clinical research projects

A wholistic MVP to manage clinical research projects

A wholistic MVP to manage clinical research projects

A wholistic MVP to manage clinical research projects

Our goal was to design a simple, friendly experience that would empower both researchers and participants to connect remotely. Below is a look at the key user flows from the Figma prototype.

Our goal was to design a simple, friendly experience that would empower both researchers and participants to connect remotely. Below is a look at the key user flows from the Figma prototype.

Our goal was to design a simple, friendly experience that would empower both researchers and participants to connect remotely. Below is a look at the key user flows from the Figma prototype.

Our goal was to design a simple, friendly experience that would empower both researchers and participants to connect remotely. Below is a look at the key user flows from the Figma prototype.

Post studies

Post studies

Post studies

In order for InnitData to be successful, it was essential that we designed an built an easy and straightforward system for posting studies. This form will help users write the description for their study, specify their methodology, and define their audience to meet their needs.


These details will ensure that they are able to present their study to the best possible participants, and get high-quality recruits.


Finally, researchers will be able to preview what their study will look like, both as a page, and a simple card, before publishing it to the website.

In order for InnitData to be successful, it was essential that we designed an built an easy and straightforward system for posting studies. This form will help users write the description for their study, specify their methodology, and define their audience to meet their needs.


These details will ensure that they are able to present their study to the best possible participants, and get high-quality recruits.


Finally, researchers will be able to preview what their study will look like, both as a page, and a simple card, before publishing it to the website.

In order for InnitData to be successful, it was essential that we designed an built an easy and straightforward system for posting studies. This form will help users write the description for their study, specify their methodology, and define their audience to meet their needs.


These details will ensure that they are able to present their study to the best possible participants, and get high-quality recruits.


Finally, researchers will be able to preview what their study will look like, both as a page, and a simple card, before publishing it to the website.

In order for InnitData to be successful, it was essential that we designed an built an easy and straightforward system for posting studies. This form will help users write the description for their study, specify their methodology, and define their audience to meet their needs.


These details will ensure that they are able to present their study to the best possible participants, and get high-quality recruits.


Finally, researchers will be able to preview what their study will look like, both as a page, and a simple card, before publishing it to the website.

GIF showing how researchers can post studies on InnitData.
GIF showing how researchers can post studies on InnitData.
GIF showing how researchers can post studies on InnitData.

Manage participants and assign tasks

Manage participants and assign tasks

Manage participants and assign tasks

InnitData is designed with researchers in mind. Therefore, we do not stop the flow once candidates are accepted, but instead help researchers assign these participants to different research groups. They can assign tasks to individual groups, which will help them keep these participants on track with their study.


This should also help researchers perform batch actions, improve their workflows, and help them keep track of their enrolled participants over the lifetime of their study.

InnitData is designed with researchers in mind. Therefore, we do not stop the flow once candidates are accepted, but instead help researchers assign these participants to different research groups. They can assign tasks to individual groups, which will help them keep these participants on track with their study.


This should also help researchers perform batch actions, improve their workflows, and help them keep track of their enrolled participants over the lifetime of their study.

InnitData is designed with researchers in mind. Therefore, we do not stop the flow once candidates are accepted, but instead help researchers assign these participants to different research groups. They can assign tasks to individual groups, which will help them keep these participants on track with their study.


This should also help researchers perform batch actions, improve their workflows, and help them keep track of their enrolled participants over the lifetime of their study.

InnitData is designed with researchers in mind. Therefore, we do not stop the flow once candidates are accepted, but instead help researchers assign these participants to different research groups. They can assign tasks to individual groups, which will help them keep these participants on track with their study.


This should also help researchers perform batch actions, improve their workflows, and help them keep track of their enrolled participants over the lifetime of their study.

GIF showing how researchers can manage their studies on InnitData.
GIF showing how researchers can manage their studies on InnitData.
GIF showing how researchers can manage their studies on InnitData.

Wholistic dashboard

Wholistic dashboard

Wholistic dashboard

The Researcher Dashboard is designed to help researchers get actionable insights into their published studies. The dashboard allows researchers to see their upcoming tasks, their monthly calendar, the statistics on their open studies, their messages, and their draft studies.

The Researcher Dashboard is designed to help researchers get actionable insights into their published studies. The dashboard allows researchers to see their upcoming tasks, their monthly calendar, the statistics on their open studies, their messages, and their draft studies.

The Researcher Dashboard is designed to help researchers get actionable insights into their published studies. The dashboard allows researchers to see their upcoming tasks, their monthly calendar, the statistics on their open studies, their messages, and their draft studies.

The Researcher Dashboard is designed to help researchers get actionable insights into their published studies. The dashboard allows researchers to see their upcoming tasks, their monthly calendar, the statistics on their open studies, their messages, and their draft studies.

GIF showing the researcher dashboard and the actions users can take.
GIF showing the researcher dashboard and the actions users can take.
GIF showing the researcher dashboard and the actions users can take.

Features for respondents

Get matched with studies based on profile

Get matched with studies based on profile

Get matched with studies based on profile

When signing up, users will be asked to fill in their demographic information and personal preferences. InnitData will then use this information to help match them with studies, and provide them with a personalized experience.

When signing up, users will be asked to fill in their demographic information and personal preferences. InnitData will then use this information to help match them with studies, and provide them with a personalized experience.

When signing up, users will be asked to fill in their demographic information and personal preferences. InnitData will then use this information to help match them with studies, and provide them with a personalized experience.

When signing up, users will be asked to fill in their demographic information and personal preferences. InnitData will then use this information to help match them with studies, and provide them with a personalized experience.

GIF showing the respondent onboarding flow.
GIF showing the respondent onboarding flow.
GIF showing the respondent onboarding flow.

Use filters to search through studies

Use filters to search through studies

Use filters to search through studies

An essential part of the participant experience is helping them find studies easily using search and filter parameters. By default, users will see their results filtered based on profile and preferences, but they will also have the ability to add additional filters, such as Compensation, Study Type, or Location.

This will help users find more relevant studies and stay engaged with the platform over time.

An essential part of the participant experience is helping them find studies easily using search and filter parameters. By default, users will see their results filtered based on profile and preferences, but they will also have the ability to add additional filters, such as Compensation, Study Type, or Location.

This will help users find more relevant studies and stay engaged with the platform over time.

An essential part of the participant experience is helping them find studies easily using search and filter parameters. By default, users will see their results filtered based on profile and preferences, but they will also have the ability to add additional filters, such as Compensation, Study Type, or Location.

This will help users find more relevant studies and stay engaged with the platform over time.

An essential part of the participant experience is helping them find studies easily using search and filter parameters. By default, users will see their results filtered based on profile and preferences, but they will also have the ability to add additional filters, such as Compensation, Study Type, or Location.

This will help users find more relevant studies and stay engaged with the platform over time.

GIF showing the how to filter studies.
GIF showing the how to filter studies.
GIF showing the how to filter studies.

Apply to qualifying studies

Apply to qualifying studies

Apply to qualifying studies

A big part of this experience is making sure that researchers get a large number of qualified applicants. To help with this, InnitData uses saved data to make sure that these qualified applicants can apply to any study they are interested in as easily as possible.

A big part of this experience is making sure that researchers get a large number of qualified applicants. To help with this, InnitData uses saved data to make sure that these qualified applicants can apply to any study they are interested in as easily as possible.

A big part of this experience is making sure that researchers get a large number of qualified applicants. To help with this, InnitData uses saved data to make sure that these qualified applicants can apply to any study they are interested in as easily as possible.

A big part of this experience is making sure that researchers get a large number of qualified applicants. To help with this, InnitData uses saved data to make sure that these qualified applicants can apply to any study they are interested in as easily as possible.

GIF showing how to apply to studies.
GIF showing how to apply to studies.
GIF showing how to apply to studies.

Conclusion

Conclusion

Lessons + next steps

Lessons + next steps

Lessons + next steps

Lessons + next steps

We’ve seen a massive evolution of the product. We started with a single goal of recruiting participants to aid in research and pivoted to a wholistic approach that solves multiple pain points and meets market demand. The feedback from our cohort and interested researchers and participants has been promising, reaffirming our decision to move towards a wholistic platform.


In the process of designing the MVP, we have created a visual system, icons, components and copy, and general style rules, which will make it easier for us to implement new pages and features in the future.


Looking ahead, we will prioritize these features on future builds of InnitData - User profiles, Communication between users/researchers, Inbuilt survey and screening tool, and real time analytics.

We’ve seen a massive evolution of the product. We started with a single goal of recruiting participants to aid in research and pivoted to a wholistic approach that solves multiple pain points and meets market demand. The feedback from our cohort and interested researchers and participants has been promising, reaffirming our decision to move towards a wholistic platform.


In the process of designing the MVP, we have created a visual system, icons, components and copy, and general style rules, which will make it easier for us to implement new pages and features in the future.


Looking ahead, we will prioritize these features on future builds of InnitData - User profiles, Communication between users/researchers, Inbuilt survey and screening tool, and real time analytics.

We’ve seen a massive evolution of the product. We started with a single goal of recruiting participants to aid in research and pivoted to a wholistic approach that solves multiple pain points and meets market demand. The feedback from our cohort and interested researchers and participants has been promising, reaffirming our decision to move towards a wholistic platform.


In the process of designing the MVP, we have created a visual system, icons, components and copy, and general style rules, which will make it easier for us to implement new pages and features in the future.


Looking ahead, we will prioritize these features on future builds of InnitData - User profiles, Communication between users/researchers, Inbuilt survey and screening tool, and real time analytics.

We’ve seen a massive evolution of the product. We started with a single goal of recruiting participants to aid in research and pivoted to a wholistic approach that solves multiple pain points and meets market demand. The feedback from our cohort and interested researchers and participants has been promising, reaffirming our decision to move towards a wholistic platform.


In the process of designing the MVP, we have created a visual system, icons, components and copy, and general style rules, which will make it easier for us to implement new pages and features in the future.


Looking ahead, we will prioritize these features on future builds of InnitData - User profiles, Communication between users/researchers, Inbuilt survey and screening tool, and real time analytics.

Zach Bowles

Experience

Alma

2023-Present

Product Designer

Niche

2021-2023

Product Designer

InnitData

2020-2021

Product Designer

RoasterTools

2018-2021

UX Consultant

Skills

Product Design

User Research

Product Analysis

Product Strategy

Systems Thinking

Communication & Collaboration

Design Thinking

Design Systems

User Research

Rapid Iteration

Adobe CS

Figma

© 2025 – all rights reserved

Zach Bowles

Experience

Alma

2023-Present

Product Designer

Niche

2021-2023

Product Designer

InnitData

2020-2021

Product Designer

RoasterTools

2018-2021

UX Consultant

Skills

Product Design

User Research

Product Analysis

Product Strategy

Systems Thinking

Communication & Collaboration

Design Thinking

Design Systems

User Research

Rapid Iteration

Adobe CS

Figma

© 2025 – all rights reserved

Zach Bowles

Experience

Alma

2023-Present

Product Designer

Niche

2021-2023

Product Designer

InnitData

2020-2021

Product Designer

RoasterTools

2018-2021

UX Consultant

Skills

Product Design

User Research

Product Analysis

Product Strategy

Systems Thinking

Communication & Collaboration

Design Thinking

Design Systems

User Research

Rapid Iteration

Adobe CS

Figma

© 2025 – all rights reserved

Zach Bowles

Experience

Alma

2023-Present

Product Designer

Niche

2021-2023

Product Designer

InnitData

2020-2021

Product Designer

RoasterTools

2018-2021

UX Consultant

Skills

Product Design

User Research

Product Analysis

Product Strategy

Systems Thinking

Communication & Collaboration

Design Thinking

Design Systems

User Research

Rapid Iteration

Adobe CS

Figma

© 2025 – all rights reserved

Zach Bowles

Experience

Alma

2023-Present

Product Designer

Niche

2021-2023

Product Designer

InnitData

2020-2021

Product Designer

RoasterTools

2018-2021

UX Consultant

Skills

Product Design

User Research

Product Analysis

Product Strategy

Systems Thinking

Communication & Collaboration

Design Thinking

Design Systems

User Research

Rapid Iteration

Adobe CS

Figma

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